Available for Freelance & Full-time

Turning clicks into customers.

I'm Ariba — a data-driven Digital Marketing Expert who builds SEO strategies, paid campaigns, and growth funnels that convert. From keyword research to performance ads, every decision is backed by numbers, not guesses.

0 Team Members Led

0+ Years Experience

0+ Campaigns Delivered

Let's Talk Strategy View Experience

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// About Me

Strategy-first marketer, execution-obsessed.

Organic traffic +142%

ROAS 3.5x

I lead digital marketing execution end-to-end — from technical SEO audits and on-page optimization to running lead-generation campaigns across Meta and Google Ads. Currently, I lead a team of 27 professionals handling task allocation, project execution, and timely delivery across digital marketing and web development projects.

My background blends hands-on SEO, paid acquisition, and enough technical fluency (HTML, CSS, JS, Odoo) to speak the same language as developers — which means strategies I plan don't get lost in translation during implementation.

On-Page & Off-Page SEO

Meta & Google Ads

Team Leadership

Technical Website Audits

// Core Skills

The toolkit behind the results.

SEO Strategy

95%

Google Ads

90%

Meta Ads

88%

Website Optimization

85%

Team Leadership

93%

Link Building

82%

HTML / CSS / JS

80%

Analytics & Reporting

90%

// What I Do

Services built for measurable growth.

01

SEO & Technical Audits

On-page, off-page, and technical SEO — keyword strategy, backlink building, crawlability, page speed, and mobile responsiveness fixes.

02

Paid Ads (Meta & Google)

Full-funnel campaign setup, targeting, creative testing, and lead-generation ads engineered for real conversions and ROAS.

03

Team & Project Management

Task allocation, workflow structuring, and quality control across multi-person digital marketing and web development teams.

04

Website Optimization

Improving user engagement, site structure, and performance so marketing efforts convert instead of leaking traffic.

05

Client Strategy & Consulting

Cross-functional collaboration to understand business goals and translate them into achievable, trackable marketing plans.

06

Performance Reporting

Clear, data-backed reporting that ties every campaign back to leads, visibility, and business impact.

// Career Path

Work History

July 2025 — Present

Digital Marketing Team Leader

SINCWEB INFOTECH

Led a team of 27 professionals, managing task allocation, project execution, performance, mentoring, and timely delivery of digital marketing and web development projects.
Planned and executed digital marketing strategies focused on SEO, website optimization, online visibility, user engagement, and lead generation through Meta and Google Ads.
Collaborated with clients and cross-functional teams to understand requirements, improve workflows, monitor project performance, and deliver quality digital solutions.
Managed website and marketing projects, ensuring quality standards, deadlines, and successful delivery.

Jan 2025 — July 2025

Product Developer

GameRun

Designed and developed web pages using HTML, CSS, and Bootstrap, ensuring responsive layouts across devices and browsers.
Utilized AI tools to assist in layout generation, content structuring, and development efficiency during website creation.
Customized and managed Odoo website modules, implementing content sections, forms, and business-related features.
Analyzed website errors and implemented code improvements to maintain stable, high-performance web applications.

Jan 2024 — Jan 2025

SEO Executive and Web Designer

Modulation Digital Pvt. Ltd.

Executed On-Page SEO strategies including keyword optimization, meta tags, content optimization, internal linking, URL structure, and website structure improvements.
Managed Off-Page SEO activities including quality backlink building, link outreach, directory submissions, and improving domain authority and search visibility.
Performed Technical SEO audits and optimization, addressing crawlability, indexing, broken links, page speed, mobile responsiveness, and technical website issues.
Designed and optimized responsive web pages using HTML, CSS, JavaScript, and Bootstrap, supporting SEO performance, usability, and overall website functionality.

Campaigns